Commercial Motor Vehicle Consulting (CMVC) is narrowly focused on marketing research and analysis and forecasts for the North American commercial vehicle industry. CMVC’s exclusive focus on the North American commercial vehicle industry has resulted in its superior research and analysis, as no single database, primary or secondary, can cost-effectively meet customers’ information planning requirements as data must be collected and analyzed from several databases, secondary and/or primary, to meet customers’ planning requirements cost-effectively. Superior marketing research and analysis is only gained from experience of continuously analyzing the North American commercial vehicle industry and Chris Brady, principal of CMVC, has more than 25 years of experience analyzing the North American commercial vehicle industry. CMVC understands the strength and weakness of secondary databases as well as the techniques required to cost-effectively develop primary databases to meet customers’ unique information requirements. In addition to providing accurate marketing information, CMVC draws conclusions and recommendations to help customers meet their planning requirements.
CMVC’s breadth of research of the North American commercial vehicle industry results in a diverse customer base – truck and bus makers (OEMs), OE and aftermarket parts/component suppliers, body builders/installers, motor carriers (private fleets and for-hire carriers), leasing companies, tire companies, oil/lubricant companies, tire dealers, parts distributors, trade publications, industry trade organizations, information technology/communication/telematic companies, truck dealers and financial institutions – as different segments of the commercial vehicle industry do not operate independently of each other, as fleets’ business decisions are influenced by a wide range of factors related to their operations. CMVC’s diverse customer base results in an in-depth understanding of the North American commercial vehicle industry throughout all segments of the industry.